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Think of all the ways a consumer might learn about a brand today. They might use a smartphone to visit a brand on social media channels such as Instagram and Facebook. Or they may watch a brand’s YouTube videos on a tablet. They could also discover a company’s website after typing a keyword into a ...Read More
With people spending more time online than ever before, it makes sense that the bulk of marketing budgets today are allocated toward digital platforms. According to Gartner’s State of Marketing Budget and Strategy 2022 report, digital channels account for 56% of marketing spend. Marketing budgets overall are growing, Gartner found, increasing from 6.4% of company ...Read More
People tend to avoid change. Whether it’s deciding what to order at a restaurant or selecting a new software for your company, choosing something you’re already familiar with is often the most tempting path. But if businesses want to stay competitive, change is necessary. According to Gartner, the typical organization today has undertaken five major organizational ...Read More
Whether you’re trying to land your first digital marketing job or you’re a current digital marketing professional looking to take on new responsibilities, specialized training can help you develop the skills you need to be successful. Digital marketing certifications can add credibility to your resume as you pursue new opportunities. With so many marketing tools and ...Read More
If you want to help your organization remain competitive in today’s market, you may want to consider studying artificial intelligence. AI is quickly changing the way businesses operate, and its influence is only expected to increase in the coming years. According to a report by PwC, 52% of companies accelerated their AI adoption plans following the ...Read More
To stay competitive in evolving markets, companies need to be willing and able to change. Organizations that are stuck in their ways can easily get left in the dust, outpaced by more innovative brands. Gartner reports that nearly 75% of organizations expect to multiply the amount of major change initiatives they will undertake in the next ...Read More
Starting a career in a new field is exciting, but getting your foot in the door often presents a challenge. If you’re worried about your application being overshadowed by candidates with more experience than you, don’t underestimate the role that a well-written resume can play in the hiring process. Even if you don’t have the ...Read More
Simply put, artificial intelligence refers to the ability of machines to learn and make decisions based on data and analytics. When used strategically, AI has the potential to make a tremendous difference in the way we go about our work. When you think about artificial intelligence being used by businesses, your mind likely jumps to automation. ...Read More
If you want to make a lasting difference at your organization, effective change management is key. By convincing others to change, you can overcome obstacles that may be dragging the organization down. A change management course can help you gain the knowledge necessary to become a catalyst for change. With change management training, you’ll study the ...Read More
The ability to influence and persuade others affects all aspects of your life—from your personal relationships with friends and family members to how your coworkers perceive you. The Center for Creative Leadership states that there are three main types of influence tactics—logical appeals, emotional appeals, and cooperative appeals. Part of successful persuasion is determining which ...Read More
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