News from Wharton Online

Consumers today continue to trust what friends and family recommend over the recommendations of advertisers. According to a Nielsen Media Group study, 88% of consumers trust personal recommendations more than any other marketing channel. They don’t just trust them more, they’re also more likely to spend more on things recommended by their peers. Research has found ...Read More

Marketers and advertisers create and cultivate interest in services, products, social causes, and other things.  Digital marketing is taking the lead as the preferred marketing medium over traditional mediums, such as postal mailings, telephone calls, and magazine ads. That makes sense considering that the digital space is where a majority of prospects spend a notable amount ...Read More

Attracting and retaining talent has always been important, but it’s likely to become an increasingly critical business strategy due to labor shortages. The U.S. Bureau of Labor Statistics (BLS) released findings at the end of December 2022, which stated that there were 11 million job openings.  While workforce issues are complex, these numbers illustrate that labor ...Read More

Increased use of electronic devices presents enhanced opportunities for businesses and other organizations to reach new audiences with their products, services, and information.  That’s one reason the job outlook for marketing managers is expected to increase 10% between 2021 and 2031, which is faster than average for all occupations, the U.S. Bureau of Labor Statistics (BLS) ...Read More

The contemporary workplace is an evolving environment of new technology, information, and ideas. Workers are expected to keep up with constant change if they want to maintain or advance their careers. Keeping up with this shifting landscape is a challenge that can’t be met without ongoing education through professional development.  Professional development helps you gain specialized ...Read More

Do today’s leaders have the skills and knowledge necessary to be effective in their roles? Effective leadership plays a crucial role in the success of a business. Yet, many organizations have found that their leaders lack the skills necessary to excel. This leadership gap can make it difficult for companies to compete and grow. It can ...Read More

You may decide at your business launch your intention to venture internationally or you may move into new territories as demand for your products or services increase. Since more than 95% of global consumers live outside of the U.S., reaching new customers transnationally can help you expand your business market, profits, and revenue. Following are five ...Read More

The benefits of studying leadership and management extend past the boardroom and executive team these days. Learning the associated skill set was once reserved for aspiring executives. Today, the importance of leadership and management skills is recognized for a wide range of roles and industries, regardless of job title or level of responsibility. What are the ...Read More

The amount of data available to business owners continues to grow exponentially, which is helping leaders transform their businesses.  To get an idea of how much potential there is, the volume of data created, captured, copied, and consumed worldwide grew over the previous decade from 2 zettabytes to 64.2 zettabytes, according to Statista. That figure is ...Read More

Business owners are usually well aware of the power of referrals. Spreading the good word about a company and encouraging their contacts to purchase or use a service can help increase the sales and sentiment of a business. Companies that rely on signups, memberships, or registrations truly rely on their users to expand their business. By ...Read More