What Is Omnichannel Marketing?

Think of all the ways a consumer might learn about a brand today. They might use a smartphone to visit a brand on social media channels such as Instagram and Facebook. Or they may watch a brand’s YouTube videos on a tablet. They could also discover a company’s website afterRead More

The 5 Most In-Demand Digital Marketing Skills

With people spending more time online than ever before, it makes sense that the bulk of marketing budgets today are allocated toward digital platforms. According to Gartner’s State of Marketing Budget and Strategy 2022 report, digital channels account for 56% of marketing spend. Marketing budgets overall are growing, Gartner found,Read More

How to Inspire Change in the Workplace

To stay competitive in evolving markets, companies need to be willing and able to change. Organizations that are stuck in their ways can easily get left in the dust, outpaced by more innovative brands.  Gartner reports that nearly 75% of organizations expect to multiply the amount of major change initiativesRead More

How Do Businesses Use Artificial Intelligence?

Simply put, artificial intelligence refers to the ability of machines to learn and make decisions based on data and analytics. When used strategically, AI has the potential to make a tremendous difference in the way we go about our work.  When you think about artificial intelligence being used by businesses,Read More

How Persuasion Skills Can Benefit Your Career

The ability to influence and persuade others affects all aspects of your life—from your personal relationships with friends and family members to how your coworkers perceive you. The Center for Creative Leadership states that there are three main types of influence tactics—logical appeals, emotional appeals, and cooperative appeals. Part ofRead More

The Wharton School is accredited by the International Association for Continuing Education and Training (IACET) and is authorized to issue the IACET CEU.

The Wharton School is accredited by IACET