5 Tips for Customer Sales Incentive and Referral Programs

Consumers today continue to trust what friends and family recommend over the recommendations of advertisers. According to a Nielsen Media Group study, 88% of consumers trust personal recommendations more than any other marketing channel. They don’t just trust them more, they’re also more likely to spend more on things recommendedRead More

6 Reasons to Work In Digital Marketing

Marketers and advertisers create and cultivate interest in services, products, social causes, and other things.  Digital marketing is taking the lead as the preferred marketing medium over traditional mediums, such as postal mailings, telephone calls, and magazine ads. That makes sense considering that the digital space is where a majorityRead More

How To Start a Career in Digital Marketing

Increased use of electronic devices presents enhanced opportunities for businesses and other organizations to reach new audiences with their products, services, and information.  That’s one reason the job outlook for marketing managers is expected to increase 10% between 2021 and 2031, which is faster than average for all occupations, theRead More

How to Ask Your Boss for Professional Development

The contemporary workplace is an evolving environment of new technology, information, and ideas. Workers are expected to keep up with constant change if they want to maintain or advance their careers. Keeping up with this shifting landscape is a challenge that can’t be met without ongoing education through professional development. Read More

How To Scale Your Business Internationally

You may decide at your business launch your intention to venture internationally or you may move into new territories as demand for your products or services increase. Since more than 95% of global consumers live outside of the U.S., reaching new customers transnationally can help you expand your business market,Read More

What Is the Digital Economy?

The amount of data available to business owners continues to grow exponentially, which is helping leaders transform their businesses.  To get an idea of how much potential there is, the volume of data created, captured, copied, and consumed worldwide grew over the previous decade from 2 zettabytes to 64.2 zettabytes,Read More

What Is the Network Effect?

Business owners are usually well aware of the power of referrals. Spreading the good word about a company and encouraging their contacts to purchase or use a service can help increase the sales and sentiment of a business. Companies that rely on signups, memberships, or registrations truly rely on theirRead More

The Wharton School is accredited by the International Association for Continuing Education and Training (IACET) and is authorized to issue the IACET CEU.

The Wharton School is accredited by IACET