Senthil Veeraqraghavan

Senthil Veeraqraghavan researches on the role of Information and Uncertainty in Operations Management, using Theory and Data Analysis. His current research is on designing dynamic pricing based on customer reactions.

His research has appeared in Management Science, Operations Research, Manufacturing and Service Operations Management and Production and Operations Management journals.  His research on Quality Speed Tradeoffs in services won the first ever award for Best paper in Operations published in Management Science.

Recently, Senthil Veeraraghavan advised a undergraduate thesis on a project that received Class of 2018 Penn President’s Engagement Prize, awarded to senior projects designed to make a substantial, sustainable impact in the world.

Currently, Senthil teaches Operations Strategy, for which he has received several Wharton Excellence in Teaching Awards.

Senthil graduated from Indian Institute of Technology, Bombay and received his PhD from Carnegie Mellon University.