Ron Berman is an assistant professor of marketing at the Wharton School. He focuses his research on online marketing, marketing analytics and the marketing actions of startup firms.
His recent research looks at how firms measure and assess marketing effectiveness through experiments and how curation algorithms may create filter-bubbles on social media.
Ron’s previous experience includes working on Internet and Media investments as a venture capitalist at Carmel Ventures, and developing software for the IDF. Currently Ron mentors startups at the UpWest Labs accelerator and spends time meeting and advising young entrepreneurs.
Ron holds a PhD and MSc in Business Administration (Marketing) from the University of California, Berkeley, an MBA and MSc in Computer Science from Tel-Aviv University, and a BSc in Computer Science, Physics and Mathematics from the Hebrew University in Jerusalem.
More information is available at Ron’s personal page: www.ron-berman.com