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Professor Jonah Berger is a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published dozens of articles in top‐tier academic journals, teaches Wharton’s highest rated online course, and popular accounts of his work often appear in places like…Read More

Ron Berman is an assistant professor of marketing at the Wharton School. He focuses his research on online marketing, marketing analytics and the marketing actions of startup firms. His recent research looks at how firms measure and assess marketing effectiveness through experiments and how curation algorithms may create filter-bubbles on…Read More

Professor Bersade is an award-winning researcher and teacher whose academic expertise enables her to integrate cutting edge research tools and knowledge into practical use. She has published in the top academic research journals in her field, and has served on the editorial boards of the Administrative Science Quarterly, Organizational Behavior…Read More

Matthew Bidwell’s research examines new patterns in work and employment, focusing in particular the causes and effects of more short-terms, market oriented employment relationships. He has conducted detailed research on the contracting workforce in information technology, publishing papers on how those contractors are used within firms, on the effects of…Read More

Professor Eric T. Bradlow is the K.P. Chao Professor, Professor of Marketing, Statistics, Education and Economics, Chairperson of Wharton’s Marketing Department, and Vice-Dean of Analytics at Wharton. An applied statistician, Professor Bradlow uses high-powered statistical models to solve problems on everything from Internet search engines to product assortment issues. Specifically,…Read More

Professor Bushee’s research focuses on the impact of information intermediaries — such as institutional investors, sell-side analysts, and the  business press — on corporate disclosure decisions and on the stock market pricing of information. His articles have appeared in top-tier academic journals such as Journal of Accounting Research, Journal of…Read More