The Digital Marketing Guide for Non–Marketers

Learn the fundamentals of digital marketing

There has been a sea change in the way businesses, organizations, and brands are marketing. The past decades have seen a massive shift from traditional marketing and advertising to online methods, and businesses of all sizes are seeing more results while spending less. Digital marketing has developed into a multi-faceted discipline and has seen tremendous growth year-over-year. Learn the essentials of digital marketing in plain language with The Digital Marketing Guide for Non-Marketers.

Topics covered include:

  • SEO best practices
  • The importance of quality content and digital strategy
  • Cost comparisons between traditional and digital marketing
  • Overview of paid media
  • Social media marketing insights

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The Digital Marketing Guide for Non-Marketers

Why study digital marketing?

Digital marketing has disrupted the marketing and advertising industries, and is changing the way organizations operate. Since the early days of search engines and e-commerce, digital marketing has become a more holistic, all-hands-on-deck priority for organizations, where marketing is the responsibility of each member of an organization.

This fast-growing industry has streamlined promotion, sales, retail, the way we consume information, and beyond. Learning the core aspects of digital marketing will empower you to thrive in an increasingly digital working world.

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The Wharton School is accredited by the International Association for Continuing Education and Training (IACET) and is authorized to issue the IACET CEU.

The Wharton School is accredited by IACET