Master Digital Marketing, Social Media and E-Commerce for Your Business

Help your business whether you are a marketing professional, analyst, entrepreneur, small business owner, investor or consumer.

  • Learn how to understand and navigate the new landscape of digital marketing taught by internet consumer shopping expert and Wharton professor David Bell.
  • Get the essentials of marketing from the top-ranked business school in the field on your schedule at your pace.

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Meet Your Instructor

David Bell - Xinmei Zhang and Yongge Dai Professor of Marketing

David Bell is the Xinmei Zhang and Yongge Dai Professor of Marketing at The Wharton School at the University of Pennsylvania.

His research interests include e-commerce and inter-dependent choice: space-time diffusion, social contagion, and neighborhood effects. traditional retail and individual choice: impulse and unplanned buying.