Increase your competitive advantage with an online Digital Leadership Certificate
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Learn About the Digital Leadership Certificate
Prepare yourself for a leadership position in today’s evolving landscape with Wharton Online’s Digital Leadership program. As you progress through this digital business leadership program, you’ll learn from real-world examples and gain crucial skills that can help you elevate your organization’s digital strategy.
Participants will learn how to:
- Adapt to changing business environments
- Develop effective digital strategies to support business goals
- Incorporate new technologies into business operations
- Implement strategic initiatives for digital platforms
- Overcome roadblocks to organizational change
Program Format
- Four fully online courses
- Duration: 4 weeks per course
- Commitment: 2-3 hours per week
Program Tuition
- $2,250 per certificate (4 course requirement)
- $585-$599 per individual course
Program Start Date
Enroll Immediately
Digital Leadership Certificate Program Courses
Leadership in the Age of Digital Disruption
$585
Duration: 4 weeks
Participants Will Learn How To:
- Develop online and offline retail strategies
- Differentiate between effective and ineffective digital strategies
- Develop the right leadership approach to achieve specific business goals
- Create competitive strategies to thrive in today’s marketplace
- Leverage their leadership skills to gain a competitive advantage
Artificial Intelligence for Business
$599
Duration: 4 weeks
Participants Will Learn How To:
- Incorporate emerging technologies into their business strategy
- Harness insights from big data
- Analyze specific machine learning methods
- Design governance frameworks for implementation of AI
- Deploy AI and machine learning technologies
Managing In The Global Digital Economy
$599
Duration: 4 weeks
Course Modules
- The Growth of the Global Digital Economy
- Digital Platforms and Network Effects
- The Digital Transformation of Traditional Business
- The Internationalization of Digital Firms
Participants Will Learn How To:
- Analyze the local, national, and international effects of digital platforms
- Craft digital strategies to support business growth
- Advocate for omnichannel strategies
- Propel digital transformation within your organization
- Approach international expansion from a digital perspective
Removing Barriers To Change In Organizations
$599
Duration: 4 weeks
Participants Will Learn How To:
- Improve their persuasion skills
- Ease change’s uncertainty by demonstrating its value
- Communicate the negative effects of inaction
- Access the amount of evidence, time, and resources a change will require
- Enact change management strategies within their organizations
World-Class Wharton Faculty
Wharton Online’s digital leadership courses are taught by four outstanding faculty members. These faculty members are leading researchers in areas such as marketing, brand management, social influence, and the digital economy. Our Digital Leadership professors have had their work published in numerous academic journals and have appeared on media platforms such as CNN, Forbes, The New York Times, and the Wall Street Journal. They have also authored several books on business management.
Jonah Berger
Associate Professor of Marketing
Research interests:
Word of mouth marketing, social influence, viral marketing, natural language processing
Mauro Guillén
Dr. Felix Zandman Professor Emeritus of Management
Research interests:
Internationalization of the firm, the impact of globalization, diffusion of innovations and crises
Kartik Hosanagar
John C. Hower Professor; Professor of Operations, Information and Decisions
Research interests:
Internet advertising, e-commerce, digital media, technology enables, data infrastructure
Barbara Kahn, PhD
Patty and Jay H. Baker Professor; Professor of Marketing, The Wharton School
Research interests:
Brand loyalty, brand management, consumer choice, customer relationship management, customization, decisions under uncertainty