Increase your competitive advantage with an online
Digital Marketing Certificate

Learn key marketing skills

World-renowned marketing professors

Take advantage of explosive growth in the marketing industry

Request More Information

Learn About the Digital Marketing Certificate

Make yourself more marketable and put your career in high gear with the Digital Marketing Certificate online program from Wharton. Learn the key marketing skills most in-demand today: omni-channel marketing, marketing analytics, social media strategy and analysis, and data-driven customer-centric approaches to customer retention.

Participants will learn how to:

  • Market goods, services, and ideas more effectively online
  • Leverage new models in business and e-commerce to increase profitability
  • Use the right metrics to gauge and guide ongoing customer-centric efforts
  • Generate word of mouth and influence others more effectively
  • Use new techniques in digital market research, including regression analysis, conjoint analysis, and social media analysis

Program Format

  • Four fully online courses
  • Duration: 6 weeks per course
  • Commitment: 3-5 hours per week, per course

Program Tuition

  • $2,340 per certificate
  • $585 per course

Program Start Date

Enroll Immediately

Digital Marketing Certificate Courses

Digital Marketing Specialization

Fundamentals of Digital Marketing, Social Media, and E-Commerce

$585
Duration: 6 weeks

Course Modules
  1. Behavioral Foundations
  2. New Forms of Interaction
  3. Tools and Principles
  4. New Media Platforms
Participants Will Learn How To:
  • Apply new models to increase profitability in business and e-commerce
  • Utilize effective social media and digital marketing tactics
  • Implement real-world digital marketing and ecommerce techniques
  • Market yourself and your products more effectively
Managing Value Customer Relationship - Candidate Profiles

Managing the Value of Customer Relationships

$585
Duration: 6 weeks

Course Topics
  • Product Centricity versus Customer Centricity
  • Customer Equity and Firm Valuation
  • Customer Lifetime Value
  • Managing Customers According to Value
  • Acquisition and Retention Optimization
Participants Will Learn How To:
  • Advocate for customer centricity in your business
  • Make informed decisions about if and when to invest in customer centricity
  • Decide which experiments will help your business reach greater customer centricity
  • Find the balance between customer-centric and product-centric efforts
  • Choose metrics that assess ongoing customer-centric efforts
Business Analytics - Blue Line Graph

Marketing Analytics: Data Tools and Techniques

$585
Duration: 6 weeks

Course Modules
  1. Introduction to Data Collection, Market Research, and Analysis
  2. Regression
  3. Conjoint Analysis
  4. Social Media Analytics
Participants Will Learn How To:
  • Model cause and effect in regression analysis
  • Value attributes and measure preference through conjoint analysis
  • Use Social Media Analytics to inform business decisions
  • Innovate your market research techniques
Digital Marketing - Megaphone

Selling Ideas: How to Influence Others, and Get Your Messages to Catch On

$585
Duration: 6 weeks

Course Modules
  1. Consumer Psychology: Exposure, Perception, Memory
  2. What Makes Ideas Sticky
  3. How Social Influence Shapes Behavior
  4. The Power of Word of Mouth
  5. Social Networks
Participants Will Learn How To:
  • Improve messaging so it sticks with your audience
  • Generate more word of mouth
  • Get your products, services, and ideas to catch on
  • Leverage social media and measure its effectiveness
  • Influence and shape behavior more effectively

World-Class Wharton Faculty

The online Digital Marketing Certificate program is delivered by world-renowned professors at the Wharton School, home of one of the top marketing programs in the country. Interact with and learn from leading experts on how products, ideas, and behaviors catch on. Their research has been published in leading journals, and they have been quoted or featured in outlets like The New York Times, Wall Street Journal, and Harvard Business Review.

Peter Fader, PhD

Frances and Pei-Yuan Chia Professor; Professor of Marketing, The Wharton School

Research Interests: Lifetime value of the customer, sales forecasting for new products, behavioral data

Raghuram Iyengar, PhD

Miers-Busch, W’1885 Professor, Professor of Marketing; Faculty Co-Director, Wharton Customer Analytics Initiative (WCAI), The Wharton School

Research Interests: Pricing, social influence, social networks

David Bell

Marketing Expert and Author of Location Is (Still) Everything.

Research Interests: digital marketing, e-commerce, online searching and shopping behaviors

Jonah Berger

Associate Professor of Marketing, The Wharton School

Research Interests: Word of mouth, social influence, viral marketing, natural language processing

Let us help you reach your full potential